As the sole designer and one of the early team members at Hudema, I led the end-to-end creation of the brand identity. My responsibilities included developing the visual branding, designing the logo, mapping the user journey, and collaborating closely on defining core functionalities.
Hudema is a B2C and B2B marketplace that connects individuals and businesses with high-quality courses. It streamlines the learning experience for all stakeholders, making the process more accessible, efficient, and trustworthy.
The brand's color palette consists of three distinct colors, each symbolizing a core stakeholder: the client, the instructor, and the facility.
The logo features a robotic owl — an emblem of knowledge and a subtle nod to the future of AI-driven learning. In Polish, the owl's call sounds like “hu hu,” playfully tying into the brand name “Hu-dema.”
The owl’s antenna-like ears represent its constant search for the right connections within the industry, reinforcing the platform’s mission to match users with the best learning opportunities.
The presented designs were created during the early stages of the project. While the current beta version has evolved and not all design elements were implemented as originally envisioned, the core branding has remained consistent throughout the development process.
